Total promotional budget for all activities, allocated as per the pie chart.
Budget: $,000
Public
Speaking
Advertising
Media
Activism

Potential buyers: ,000
 Readers per Purchase 

Individual
   

Institutional
How is the market segmented in terms of individuals' attitudes to the product?

Population of potential buyers by segment


Impression Purchase Evaluation Recommedations
Social Impacts
Legend: buying propensity by segement
Propensity Factor
Resistant  
 
Receptive  
 
Sympathetic  
 
Active  
 
Won't buy
Might buy
Will buy
Likelihood to purchase
Normalized population
Child 6